Hello Kitty, adored around the globe.

Across Japan, a special exhibition celebrating Hello Kitty’s 50th anniversary is now underway. Titled ‘When I Change, Kitty Changes Too,’ it showcases the largest-ever collection of Hello Kitty merchandise. The exhibition will take place in Nagoya from December 19, 2025, to February 15, 2026—perfect for anyone visiting Nagoya or the Chubu region this winter.

Buy Tickets for the Hello Kitty Exhibition in Nagoya

Hello Kitty, Captivating the World

Created by Sanrio in 1974, Hello Kitty began as a line of gift items like stationery and small accessories. By the mid-1980s, it had embraced fashion trends and became a sensation among young people, especially high school girls. In the 2000s, Hello Kitty became a global phenomenon, collaborating with various brands and characters—such as the ‘Hello Kitty Jet’ with Taiwan’s EVA Air and Swarovski crystal Kitty collectibles.

Today, Hello Kitty is sold in more than 130 countries and regions, with around 50,000 new products released annually—truly a global phenomenon.

While many characters rise and fall in popularity over the years, few remain beloved for more than 50 years. Hello Kitty’s ability to evolve and embrace new challenges over time is what makes her adored by people of all ages and from around the world.

To mark Hello Kitty’s 50th anniversary, this special exhibition lets visitors explore her journey from the very beginning. As you follow Kitty’s growth, you may also see reflections of your own personal journey.

Hello Kitty Exhibition: ‘When I Change, Kitty Changes Too’ – Nagoya

The exhibition is divided into seven themed areas, offering record-breaking merchandise, photo spots, artist collaborations, and exclusive original videos.

Let’s take a look at the different areas of the exhibition

Hello! You: Hello Kitty Visits Your World

Be greeted by collectible early Hello Kitty plush toys as you enter.

Hello! Memories: Bringing Fans Closer to a Merchandise-Born Character

Hello Kitty was born as a character from merchandise design. In this area, walls are lined with Hello Kitty products spanning from past to present. See if you can spot items that bring back fond memories.

Hello! Style: Always in Tune with What Fans Want

As mentioned earlier, Hello Kitty has always embraced fashion trends. In this area, you can explore how her style has evolved over the years. A photo booth is also set up, so you can snap memorable pictures with adorable Kitty.

Hello! Evolution: Bold and Unique Designs

Original films by director Atsushi Makino are on display.

Hello! Collaboration – Changing Forms to Connect with Everyone

You’ve probably seen Hello Kitty merchandise teaming up with different tourist destinations and other characters. Renowned for her many collaborations, Kitty is often called the ‘original master of transformation.’ This area showcases a full collection of these rare and special collaborations.

Hello! Friends – Kitty and Me

This area features illustrations by 30 artists exploring the theme ‘Kitty and Me.’ Will you discover a work that reflects your own special memories with Hello Kitty?

Photospot

The exhibition is filled with photo spots, where you can snap pictures alongside giant Hello Kitty stationery and merchandise. For fans, it’s an unforgettable and delightful experience.

Limited-Edition Items for the Nagoya Exhibition

At the Hello Kitty Exhibition, you can shop for exclusive exhibition merchandise. Don’t miss the limited-color tote bag, available for pre-sale.

Hello Kitty Exhibition Details

Wrap-up

This special exhibition marks Hello Kitty’s 50th anniversary, so whether you’re visiting Nagoya just for the Hello Kitty Exhibition or happen to be in the city this winter, don’t miss this grand celebration.